Modular consent
Support for international standards and regional requirements — from GDPR and TCF to local regulations across Southeast Asia.
The platform
Everything under one roof
A complete ad serving infrastructure — from campaign booking to real-time delivery. Without the complexity and hidden costs of established vendors.
Campaign management
Book direct. Connect programmatically.
Manage direct campaigns and programmatic deals in one interface. With approval workflows, budget control, and transparent reporting.
- Line-item-based booking with flexible targeting options
- Display, video, and native formats
- Programmatic header bidding integration
- Campaign approval and audit trail
- Real-time budget monitoring and frequency capping
Transparent pricing
No hidden take rates. You see exactly what you earn and what the platform costs. Fair pricing that scales with your success — not against it.
Web & In-App
Unified inventory management for websites and mobile apps. Sites, placements, and bundles — structured and API-ready.
Inventory
Your inventory, your control
Manage your entire ad inventory centrally. From site structure to individual ad placements — with full transparency on utilisation and revenue.
- Hierarchical structure: Sites → Placements → Bundles
- Web and in-app inventory on one platform
- Flexible ad unit configuration and tag management
- Programmatic deal assignment per placement
- Management API for external systems and automation
Consent & privacy
Thought through, not bolted on
Privacy is not a feature you add later. At AWSome, consent is part of the core architecture — from the first request to delivery.
Real-time filtering
Every request is checked for consent before delivery. Personalised advertising only when the legal basis is in place.
SEA-ready
Pre-configured modules for PDPA and regional privacy requirements. Built for markets where compliance isn't a luxury — it's mandatory.
Delivery
Fast. Reliable. Global.
Real-time auctions with intelligent delivery logic — optimised for low latency across all regions.
Real-time auctions
Millisecond-fast decisions on every ad request. Direct bookings, programmatic bids, and price optimisation in a single pass.
Mobile-first
Device targeting that reflects the reality of SEA markets. Mobile, tablet, desktop — with sensible defaults for mobile-first markets.
Multi-region
Delivery from multiple regions for minimal latency. Your users in Singapore don't wait for a response from Virginia.
Management API
Integration without friction
A modern REST API for programmatic inventory management. Connect AWSome to your existing systems — ERP, CMS, custom tools.
- API key authentication with granular permissions
- Full inventory management via API
- Rate limiting and quota management
- OpenAPI specification for easy integration
Your stack, your rules
AWSome doesn't replace your existing workflows — it complements them. Whether you sync inventory via API or use the intuitive interface: you decide how you work.
Quality & security
Trust through transparency
Creative QA
Automated checks on creatives before delivery. Protection against faulty ads that harm your user experience.
IVT protection
Invalid traffic detection as an integral part of the delivery chain. You don't pay for bots, and your advertisers don't pay for phantom impressions.
Viewability
Measurement and reporting of viewability — so you and your advertisers know ads are actually being seen.
Audit & compliance
Complete traceability of campaign changes and approvals. For publishers who don't just promise transparency — they can prove it.